● Ethics code
Persuade people. Never trick them.
Persuasion helps someone make a choice that's good for them. Manipulation tricks them into one that isn't. Every playbook on this site follows the rules below.
Same goal. Two sign-up boxes.
Switch between them and read what each one does to the visitor.
Dark pattern
Offer ends in 04:59!
☑ Yes, send me partner offers (already ticked)
Claim my discountNo thanks, I hate saving money
A fake timer, a pre-ticked box and confirm-shaming. It may convert once, then it costs trust.
Ethical
Get the swipe file, free.
☐ Also send me the weekly playbook (optional)
Send it to meNo thanks
Clear value, a real choice and an honest exit. People come back.
The code
Seven rules we don't break
No fake urgency
Timers, "only 2 left" and deadlines appear only when they're true and we can explain why.
No invented numbers
Every count, result or statistic is real and links to where it came from. If we don't have one, we don't show one.
No pre-ticked boxes
Extra sign-ups and add-ons are always opt-in.
No shaming
"No thanks" means no thanks. We never make people feel stupid for declining.
Disclose the technique
When we use a principle on you, we tell you. That's what "Show the psychology" is for.
Defaults that help the customer
We pre-select what most people genuinely need, never what earns us the most.
Easy to leave
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