The Psychology of
Persuasion — Weekly

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Free tools · runs in your browser, nothing is sent anywhere

Page persuasion audit

Answer ten yes/no questions about your landing page and get a prioritised fix list, each linked to the principle behind it. Free.

Covered

The headline says what the visitor gets, in concrete words. There is one main action, and it's the most visible button. Proof comes from customers similar to the visitor. The page names the reader's problem before the product. It shows what doing nothing costs. The price sits next to a reference point. Something useful is offered before any ask. It's clear who is behind it, with sources linked. The most common choice is pre-selected. Any urgency or limit on the page is real and explained.

How it works

Ten yes/no questions based on the principles in our playbooks.
Missing items become a fix list, ranked by how much they usually matter.
Every fix links to the principle behind it.

Is anything I type stored or sent?

No. The checks run in your browser and nothing leaves your device.

Is the score a prediction?

No. It's a checklist based on well-known principles. Test changes with your own audience to see what works.

Headline analyzer →Email subject line tester →Pricing decoy calculator →

Marketing Psychology·Behavioral Economics·Conversion Science·Neuromarketing·Persuasion Design·Decision Science· Marketing Psychology·Behavioral Economics·Conversion Science·Neuromarketing·Persuasion Design·Decision Science·

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